Disco What

Disco What makes art, designs things, and collaborates with others on exciting projects. I worked with the business's co-partner to create Disco What's branding. The Ngunnawal (Canberra) based business works on a range of ventures with a variety of creators, so its identity needed to be adaptable and instantly recognisable across different projects. Oh, and it had to include a snail.

All of Disco What's projects start out as pencil on paper and - over time - become polished digital pieces. With this in mind, we chose the wordmark’s typeface to reflect this dichotomy between vintage and modern. The colour palette reflects Disco What’s bright intentions, to ‘add a little more good to the world’. I created a sense of continuity across different projects by using sharp frames, snail trails, and other graphic elements to literally connect visual assets, making for a brand identity as bold as some of the design choices.

Disco What has since published a new website, attracted hundreds of Instagram followers, and opened an online store to sell a variety of products including board games, postcards, and clothing - demonstrating the effectiveness of a brand identity as varied as the projects Disco What creates.